Bikers slam re-run of TAC motorcycle safety ad as showing ‘reckless disregard …
News from MuMbrella:

TAC’s ‘The Ride’ TV ad, created in 2009

The Transport Accident Commission’s re-run of a motorbike safety commercial created four years ago has prompted the ire of Australia’s motorcycling community.

Motorcyclist activist group Stop SMIDSY has slammed the ad, created by Grey Melbourne in 2009, as “misleading” and said it shows “a reckless disregard for riders and road safety”.

The angry response from motorcyclists is yet another battle in the war with the TAC over the government body’s portrayal of riders in road safety advertising. 

John Voyage of Maurice Blackburn Lawyers, the law firm that backs the Stop SMIDSY campaign, said the re-airing of ad “flies in the face” of government recommendations on motorcycle safety released in December last year.

He s…………… continues on MuMbrella

… Read the full article
.


Related News:

.

.


Motorcycle Safety: Avoiding Accidents in Traffic
When riding on the streets, our biggest danger is often the vehicles that surround us. Even the most skillful riders can be put in…
Motorcycle Safety (Vol. 1) Accident Free Riding, It’s Not By Accident – Proven Techniques To Keep You On The Road And Off The Pavement (Backroad Bob’s Motorcycle Safety)
Previous motorcycle safe riding books have emphasized the physical skills required for motorcycling, i.e., braking, accelerating, …