Bikers slam re-run of TAC motorcycle safety ad as showing ‘reckless disregard …
News from MuMbrella:

TAC’s ‘The Ride’ TV ad, created in 2009

The Transport Accident Commission’s re-run of a motorbike safety commercial created four years ago has prompted the ire of Australia’s motorcycling community.

Motorcyclist activist group Stop SMIDSY has slammed the ad, created by Grey Melbourne in 2009, as “misleading” and said it shows “a reckless disregard for riders and road safety”.

The angry response from motorcyclists is yet another battle in the war with the TAC over the government body’s portrayal of riders in road safety advertising. 

John Voyage of Maurice Blackburn Lawyers, the law firm that backs the Stop SMIDSY campaign, said the re-airing of ad “flies in the face” of government recommendations on motorcycle safety released in December last year.

He s…………… continues on MuMbrella

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